Keyword research isn’t always good enough, especially when dealing with high-competitive keywords. The Importance of This Approach to SERP Analysis SERP analysis, in this situation, is really an extension of keyword research. You’re still left wondering why the competition is ranking and how they can be overcome. So, they provide things like keyword volume, difficulty (link metrics), potential (click-through rates), domain authority, ranking, and some SERP features for good measure.īut there’s a problem with this scenario. SERP analysis tools are typically built upon some sort of rank checker. The Traditional Approach to SERP Tracking In this post we look at traditional competitive SERP analysis, why it’s no longer enough, and then propose an alternative.
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